Documentation

Pulse Documentation

Welcome to Pulse! Below you'll find answers to common questions and guides to help you get started, optimize your setup, and understand how everything works.

Getting Started

Welcome to Pulse! Pulse finds and replies to the most relevant conversations on Reddit using smart keyword targeting and AI-generated replies. Whether you're promoting a product, answering questions, or building your brand, Pulse helps you do it automatically — and authentically.

What is Pulse?

Pulse is a Reddit lead generation platform that monitors conversations across Reddit in real time, identifies opportunities relevant to your business, and helps you engage with potential customers through AI-generated replies.

  • Monitor: Pulse continuously scans Reddit posts and comments for keywords and topics that match your business.
  • Discover: Smart filtering and lead scoring surface only the most relevant conversations, so you never waste time on noise.
  • Engage: AI-generated draft replies let you respond quickly and naturally, with the option to edit or personalize before sending.
Step 1: Create your first project

Projects in Pulse are like campaigns — each one represents a niche, offer, or audience you're targeting. Start by creating one based on your product or service.

  • Use one project per business, client, or product line.
  • Include details that help Pulse's AI generate more relevant replies.
💡
Example: "I'm promoting a guide on affiliate marketing for beginners" helps Pulse tailor replies to posts in that space.
Step 2: Identify opportunities

Pulse uses your keywords to surface relevant posts and comments. When a match is found, Pulse then checks to see if the match is actually relevant. We filter out 99% of posts and comments that match your keywords so you only get the most relevant opportunities.

To find the best opportunities:

  • Use the keywords from common questions or problems your audience asks
  • Try broad terms first, then refine over time
  • Include a thorough description of your project, including your target audience, core offering, and unique selling points
💡
If you're not getting matches, try fewer AND groups or more common keywords.
Step 3: Engage with leads

When Pulse finds a match, it will notify you and generate a draft reply you can send. Personalize it or send it as-is to engage directly with potential leads.

  • You'll get notified when opportunities appear
  • You can approve, edit, or skip replies
💡
Add your product link or CTA when it feels natural — Pulse won't force it.

New user setup wizard

When you first sign up, Pulse walks you through a guided setup wizard that helps you create your first project step by step. The wizard will prompt you to:

  • Describe your product or service so Pulse can generate relevant keywords and replies
  • Configure your initial keywords and subreddit filters
  • Set your promotion preferences
💡
Once your first project is set up, head to the Projects section to learn how to fine-tune your keywords, subreddit filters, semantic queries, and promotion settings for even better results.

Projects

Projects are the foundation of Pulse. Each project monitors specific topics across Reddit for a particular product, service, or audience. Think of each project as a separate campaign with its own keywords, filters, and settings.

General project settings

Every project has a few core settings that shape how Pulse finds and engages with leads on your behalf:

  • Project name: A label for your own reference (e.g., "SaaS Product Launch" or "Freelance Services").
  • Description: A detailed description of your product, target audience, and unique selling points. The more specific you are, the better Pulse can tailor AI-generated replies.
  • Website URL: Your product or landing page link. When promotion is enabled, Pulse may include this link in replies where it fits naturally.
💡
A thorough project description is one of the most impactful things you can do. It helps Pulse's AI understand your offer and generate replies that feel authentic and relevant.

Keywords

Keywords are how Pulse finds relevant Reddit conversations for you. You can configure them in your project settings under the Keywords tab.

Basic keywords

These are simple phrases that Pulse looks for in Reddit conversations. For example:

  • resume writing
  • make money online

Pulse will search for exact matches in Reddit posts and comments.

Advanced keyword matching (AND/OR logic)

Combine words intelligently. For example, to match posts like "how do I earn extra income?" or "get more money online", you could group keywords like:

  • Group 1: earn, get, make
  • Group 2: income, money, salary
💡
The post or comment must match at least one keyword from each group. It's like building a funnel that narrows results to only the most relevant.
Negative keywords

Negative keywords help you filter out irrelevant matches by excluding posts and comments that contain specific terms. These work with both basic and advanced keyword matching.

  • Basic example: If you're promoting a legitimate business opportunity, you might exclude "scam", "pyramid", or "mlm"
  • Advanced example: For a SaaS product, exclude "free", "pirated", or "crack" to avoid low-quality matches
We'll find posts or comments that match your regular keywords
We'll ignore posts or comments that mention your negative keywords
💡
Negative keywords are applied after regular keyword matching. A single negative keyword match will exclude the entire post or comment, even if it matches multiple positive keywords.
Adding and editing keywords

To manage your keywords, open your project settings and navigate to the Keywords tab. From there you can:

  • Add new keywords or keyword groups
  • Switch between basic and advanced (AND/OR) mode
  • Add negative keywords to refine your results
  • Remove or edit existing keywords at any time
💡
Start with a handful of broad keywords, then refine as you see what kinds of matches come through. You can always adjust later.

Subreddit Filters

Subreddit filters let you control which Reddit communities Pulse monitors. By default, Pulse searches all of Reddit for your keywords, but you can narrow or exclude specific communities to fine-tune your results.

Subreddits (inclusive filtering)

Add subreddits to your project to target specific communities. When you add subreddits, you can enable the "Only match content from these subreddits" toggle to restrict monitoring exclusively to those communities.

  • Toggle off (default): Pulse searches all of Reddit for your keywords. Listed subreddits are used as a signal for relevancy scoring but do not limit where matches come from.
  • Toggle on: Pulse will only find keyword matches from the subreddits you have listed. No other communities will be monitored.
💡
Enable "Only match content from these subreddits" if you want to strictly limit monitoring to your chosen communities — for example, if your product serves a niche audience concentrated in a few subreddits.
Negative subreddits (exclusive filtering)

Negative subreddits let you block communities that consistently produce irrelevant or unwanted matches. When you add negative subreddits, you can control how strictly they are enforced with the "Completely block content from these subreddits" toggle.

  • Toggle on (default): Pulse will completely ignore any content from the listed negative subreddits during keyword matching. Posts and comments from these communities will never appear as matches.
  • Toggle off: Negative subreddits will only reduce relevancy scores for content from those communities instead of blocking them entirely. Matches may still appear but will be ranked lower.
💡
Keep the default (completely block) unless you want to see lower-ranked results from those communities. Turning off hard blocking is useful when a subreddit is mostly irrelevant but occasionally has valuable content.
Tips for choosing subreddits

Selecting the right subreddits can significantly improve the quality of your matches:

  • Look for communities where your target audience actively asks questions or seeks recommendations
  • Include both large general subreddits and smaller niche ones for broader coverage
  • Check a subreddit's rules before engaging — some communities have strict self-promotion policies
  • Use negative subreddits to block communities that produce consistently irrelevant matches

Semantic Queries

Semantic queries help you find relevant content by understanding the meaning behind your search terms, not just matching keywords. This approach is especially useful for finding conversations where people are asking questions or discussing topics related to your business in natural language.

How semantic queries work

Semantic queries capture the actual questions your prospects ask — natural-language phrases that reveal intent. Pulse compares every Reddit post or comment to these queries, surfacing conversations whose meaning aligns with your offer even when the wording differs from your keywords.

Tips for crafting effective queries:

  • Write each query as a full question or sentence (e.g., "Which CRM is cheapest for freelancers?").
  • Focus on the problem or goal rather than your brand name.
  • Mirror the everyday language your audience would type.
  • No special characters or boolean operators needed — Pulse handles the semantics.
💡
  • "How do I automate customer support with AI?"
  • "What's the best project-management tool for remote teams?"
  • "Is there an affordable CRM for solo entrepreneurs?"
When to use semantic queries vs. keywords

Keywords and semantic queries complement each other. Here's when to lean on each:

  • Keywords are best for catching specific terms, product names, or well-known phrases your audience uses.
  • Semantic queries are best for finding conversations where people describe a problem or ask for advice without using your exact keywords.
💡
For best results, use both. Keywords cast a wide net for exact-match content, while semantic queries catch the conversations that use different wording but have the same intent.

Promotion Settings

The "Promotion" toggle controls whether Pulse will try to promote your product or offer when replying — typically by including your website link or brand name when it feels natural and relevant to the post.

  • ON:
    Pulse will try to naturally include a link to your website or a brief mention of your service (e.g. "we help startups get their first 100 users") when the post's context supports it.
  • Example: On a post asking how to get early traction for a SaaS tool, Pulse might reply with:
    "We struggled with that too — our team at AcmeGrowth helps SaaS founders grow via Reddit. Here's a breakdown we wrote: acmegrowth.com/reddit-playbook"
  • Example: For a question about promoting a course, Pulse may say:
    "You might want to try answering questions on Reddit. I've seen success that way — we built a platform that automates it: promotehub.io"
  • OFF:
    Pulse will still generate helpful, relevant replies — just without any link or mention of your brand or service.
💡
Pulse only promotes your site or product when it fits naturally in the conversation. The goal is to be helpful first, not salesy.

Lead Discovery

Pulse continuously scans Reddit to find conversations that are relevant to your business. This section explains how lead discovery works, from monitoring Reddit in real time to reviewing matches in your dashboard.

Reddit Monitoring

What Pulse monitors
  • All public Reddit posts and comments
  • Across all subreddits (or your filtered list)
  • In real time, around the clock
How keyword matching works

When new content appears on Reddit, Pulse checks it against your project's keywords and semantic queries. Here's the high-level process:

  1. Content ingestion: Pulse picks up new posts and comments from Reddit as they are published.
  2. Keyword matching: Each piece of content is compared against your keywords (basic or AND/OR groups). If it contains a match, it moves to the next step.
  3. Relevancy filtering: Pulse's AI evaluates whether the match is genuinely relevant to your business. This step filters out roughly 99% of keyword matches that are off-topic.
  4. Lead scoring: Relevant matches receive a lead score based on multiple signals, helping you prioritize the best opportunities.
💡
Semantic queries run in parallel with keyword matching, catching conversations that express the same intent using different wording.
If you're not seeing matches

There are a few common reasons why matches might not appear right away:

  • Your keywords may be too narrow or uncommon
  • Try switching to advanced mode with AND/OR keyword groups
  • Try broader or alternative phrasing
  • Use fewer groups — too many AND groups can be overly restrictive
  • Add semantic queries to catch conversations that use different wording

How leads appear in your dashboard

The leads list

When Pulse finds a relevant conversation, it appears in your matches list — the main view in your dashboard. Each match shows:

  • The Reddit post or comment text with your matched keywords highlighted
  • The subreddit and author information
  • A lead score indicating how relevant the match is to your business
  • An AI-generated draft reply that you can review, edit, and send
Lead statuses

Each match has a status that tracks where it is in your workflow:

  • New: A fresh match that you haven't reviewed yet
  • Replied: You've sent a reply to this conversation
  • Skipped: You've decided not to reply to this match
💡
Skipping a match is completely fine. Not every conversation will be a good fit, and skipping helps keep your list focused on actionable opportunities.
Filtering and sorting

Use the filters at the top of your matches list to zero in on what matters most:

  • By status: View only new, replied, or skipped matches
  • By lead score: Focus on high-intent matches first
  • By subreddit: See matches from specific communities
  • By date: Sort by newest or oldest matches

Understanding lead context

Context matters

Each match includes context that helps you decide whether and how to engage:

  • Parent post context: For comment matches, you'll see the original post the comment belongs to. This helps you understand the full conversation before replying.
  • Subreddit context: The community where the conversation is happening. Different subreddits have different cultures, rules, and expectations — tailor your replies accordingly.
  • Author information: Basic information about who wrote the post or comment, helping you gauge whether they're a good fit for your offer.
💡
Always read the full context before replying. A reply that references the original post and addresses the author's specific situation will always perform better than a generic response.

Lead Scoring

How Scoring Works

Pulse evaluates and scores every lead to help you focus on the best opportunities. Our system uses a two-dimensional scoring approach that considers both how relevant a lead is to your business and how likely it is to convert into an opportunity.

Relevance Score (0-100)

"Is this about your problem space?" Measures how closely the content matches your project's topic, keywords, and target audience.

Opportunity Score (0-100)

"Is this worth replying to?" Measures the conversion potential based on the author's intent, problem severity, and how naturally you can engage.

These two scores combine into a final Lead Score, weighted 80% toward relevance and 20% toward opportunity. The author type also acts as a modifier, boosting scores for active buyers and reducing them for bots or competitors.

Score Thresholds

Every lead falls into one of three buckets based on its final score:

High
75%+ lead score
Medium
50 - 75% lead score
Low
0 - 50% lead score
  • High leads are strong opportunities worth immediate attention. They appear in green.
  • Medium leads have potential and are worth reviewing. They appear in yellow.
  • Low leads are lower priority but may still be worth monitoring. They appear in red.
Relevancy Filtering

Pulse uses advanced AI to automatically filter out irrelevant matches, ensuring you only see high-quality opportunities. Our system combines multiple approaches to achieve 99% noise reduction.

  • AI-Powered Relevance Scoring: Every match is analyzed by our AI models to determine how closely it aligns with your project's goals and target audience.
  • Fine-Tuned Learning: The system uses a fine-tuned relevance model that learns from your manual feedback (thumbs up/down) to continuously improve accuracy. This becomes the strongest signal once you provide enough feedback.
  • Semantic Understanding: We go beyond keyword matching to understand the actual meaning and context of posts and comments.

Adjustable Threshold Slider

You can adjust the fine-tuned relevance threshold to control how broadly your feedback is applied. A lower threshold catches more variations, while a higher threshold applies feedback only to very similar matches. Start with the default and adjust based on your results.

💡
Provide feedback on your matches regularly. Even a few thumbs up/down ratings help the AI learn what matters to your business and dramatically improve filtering accuracy.
Relevance Score Components

The relevance score combines multiple weighted signals to determine topical fit. Each factor contributes proportionally based on its weight:

Fine-tuned Relevance

Highest Impact

Learns from your manual feedback (thumbs up/down) to understand what content is most relevant to your business. This is the primary signal and carries the most weight in the relevance calculation.

Semantic Query Matching

High Impact

AI-powered content matching based on your semantic queries. These understand context and intent, not just keywords, and serve as your primary automatic relevance signal.

Author Type

High Impact

Identifies whether the author appears to be an active buyer, qualified lead, evaluator, industry expert, competitor, or bot. This helps prioritize genuine business opportunities.

LLM Classification

Medium Impact

AI-judged relevancy that evaluates how well the content aligns with your project description and target audience.

Subreddit Match
Medium

Content from your target subreddits

Recency
Medium

Fresher content is prioritized

Demographics
Low

Location and language match

Keyword Density
Low

Keyword frequency in content

Upvotes
Low

Community engagement signal

Subreddit Volume
Low

Market size indicator

Opportunity Score Components

The opportunity score evaluates conversion potential by analyzing the author's intent and context. Each factor is weighted and combined:

Problem Level

20% weight

Is there a clear problem being described? Content with explicit pain points scores highest.

Context Level

15% weight

Is this a real-world business scenario? Real-world and practical contexts score higher than casual or theoretical discussions.

Solution Seeking

15% weight

Is the author actively looking for solutions? People who are searching for answers are far more likely to convert.

Vendor Fit

15% weight

Does your product or service fit their need? Strong fit means your offering directly addresses what they're looking for.

Stakes Level

15% weight

How important is this to the author? Higher stakes mean more motivation to find and pay for a solution.

Conversation Type
10%

Help requests and recommendation asks score highest

Replyability
10%

How naturally you can respond with a recommendation

Demographics Filtering

Demographics filtering lets you target Reddit leads based on geographic and linguistic signals. Pulse automatically extracts location and language information from Reddit content using AI, then factors this into the overall lead score.

  • Target Countries — Select countries from a searchable dropdown (e.g., United States, Germany, Japan)
  • Target Languages — Select languages from a searchable dropdown (e.g., English, Spanish, French)
  • Target Regions — Enter regions as free-text tags (e.g., California, Bavaria, Ontario)
  • Target Cities — Enter cities as free-text tags (e.g., San Francisco, Berlin, Tokyo)

How Demographics Scoring Works

Demographics matching contributes 15% of the relevance score. Within the demographics score, each sub-factor has its own weight: Language (40%), Country (30%), Region (20%), and City (10%). If a lead's demographics cannot be determined, it is not penalized — unknown demographics are treated neutrally.

Country Mismatch Filtering

When both your target countries and a lead's detected country are known, Pulse automatically marks leads as not relevant if the countries don't match. This acts as a hard filter to prevent clearly out-of-market leads from cluttering your results.

💡
Leave all demographic fields empty to receive leads from all locations and languages. For most users, setting just target countries and languages is sufficient.
Understanding Your Scores

Here is how to interpret the scores you see in the dashboard:

1

Lead Score Badge

Each match shows a color-coded badge (green for high, yellow for medium, red for low) with the percentage score. This is your quick reference for lead quality.

2

Score Breakdown

Click into a match to see the detailed breakdown of how the score was calculated, including individual relevance and opportunity factors.

3

Filter by Score

Use the score filters in your matches dashboard to show only high-intent leads, helping you focus on the best opportunities first.

Best Practices for Better Scores
💡
  • Fine-tune your keywords for better relevance — specific, targeted keywords produce higher-quality matches
  • Use semantic queries for nuanced matching — these capture meaning and intent beyond exact keyword matches
  • Provide feedback on matches to improve the AI — even a few thumbs up/down ratings make a noticeable difference
  • Configure demographics filters to target your ideal customer — focus on the markets that matter most
  • Write a detailed project description — this helps the AI understand your offering and score vendor fit accurately

AEO Opportunities

What is AEO?

Answer Engine Optimization (AEO) is the practice of making sure your brand shows up where buyers are actually looking — inside search results and AI-generated answers. Reddit threads frequently rank on the first page of Google and are now heavily cited by tools like ChatGPT, Perplexity, and Google's AI Overviews.

The AEO Opportunities page surfaces the Reddit threads that already rank for the searches your customers are making. Each opportunity is scored by how valuable it would be to influence, so you can focus your time on the threads that will move the needle for your search visibility.

How AEO Opportunities Are Discovered

Pulse runs a continuous pipeline that finds and refreshes AEO opportunities for your project:

1

Generate search queries

Pulse uses your project description, keywords, and semantic queries to produce buyer-intent queries someone would type into Google.

2

Fetch live SERP results

For each query, Pulse pulls the current Google results and keeps any Reddit threads that rank on page one.

3

Enrich and classify

Each thread is pulled from Reddit, checked for brand and competitor mentions, and classified for relevance to your product.

4

Score and rank

A final AEO score is calculated from seven weighted sub-scores so the most valuable opportunities rise to the top.

💡
Use Refresh on the AEO page to kick off a new run whenever you want to pull in fresh SERP data. Use Reprocess stale to re-score existing opportunities that look incomplete without starting a brand new search.
AEO Score Components

Every opportunity has an overall AEO score made up of seven sub-scores. Each one answers a different question about how valuable it would be to influence the thread.

SERP Value

High Impact

How prominently the Reddit thread ranks in Google for the target query. Higher scores mean the thread is closer to the top of the SERP, so influencing it has more search visibility impact.

Competitor Presence

High Impact

Whether competitors are already being mentioned in the thread. Higher scores mean more competitor mentions to displace — a bigger opportunity to insert your brand.

Brand Absence

High Impact

Whether your brand is currently missing from the thread. Higher scores mean your brand has no mention yet, so there is open room to add one.

Engagement

Medium Impact

Upvotes and comment activity on the underlying thread. Higher scores mean a more engaged audience is reading the thread, so a reply has more reach.

Freshness
Medium

Newer threads are more likely to be seen and indexed

Subreddit Quality
Medium

Authority and audience quality of the host subreddit

Query Quality
Medium

Commercial intent and specificity of the underlying search query

Using the AEO Opportunities Page

The AEO page is designed so you can go from a list of opportunities to a concrete action in a few clicks.

  • Top Opportunities highlights the highest-scoring threads across all your queries — a great starting point.
  • Preset chips and filters let you narrow the list down to what matters right now, like threads missing your brand, threads where competitors are present, or threads above a specific score threshold.
  • Click any row to open the opportunity detail sheet, which shows the full score breakdown, Reddit context, detected brand and competitor mentions, and a one-click draft starter.
  • Hover the lead score in the table to see the grouped Relevance, Opportunity, and AEO bars with a breakdown of each sub-score.
Getting the Most Out of AEO
💡
  • Start with high-impact threads — prioritize opportunities with strong SERP value, high competitor presence, and your brand absent.
  • Be genuinely helpful — AEO works best when your reply answers the question better than what's already there. Reddit users and search engines both reward quality.
  • Refresh regularly — search results shift constantly. Re-running the pipeline keeps the opportunity list aligned with what's actually ranking today.
  • Keep your project details sharp — the better Pulse understands your product, the better its search queries and classifications will be.

Managing Leads

Once Pulse discovers leads, here is how to manage and engage with them across the different views in your dashboard.

Leads

The Leads page is your main dashboard for discovered leads. Every Reddit post or comment that matches your project's keywords appears here, scored and ready for review.

  • List view: Browse all matches in a scrollable list with lead scores, subreddit, author, and content preview at a glance
  • Filter by score: Focus on high, medium, or low leads using the score filter to prioritize your best opportunities
  • Filter by status: View all matches, or narrow down to those that are new, relevant, not relevant, or have drafts ready
  • Filter by date: Use date range pickers to focus on recent leads or review historical matches
  • Filter by subreddit: See matches from specific communities to focus on your best-performing channels
  • Sorting: Sort by score, date, or other criteria to find the leads that matter most
  • Match details: Click any match to view the full Reddit content, score breakdown, and available actions
Comments

When Pulse finds a relevant match, it can automatically draft a comment for you. The Comments page lets you review, edit, and manage these AI-generated drafts.

  • AI-drafted comments: Pulse generates contextual reply drafts based on your project description, the Reddit content, and your configured tone and style
  • Review and edit: Read through each draft and personalize it before sending. You can rewrite the comment entirely or make small adjustments
  • Approve and send: When you are happy with a draft, approve it to post the comment to Reddit through your connected account
  • Comment statuses: Track where each comment stands — Drafted (ready for review), Sent (posted to Reddit), or other states as they progress
Replies

After posting comments, Reddit users may reply to you. The Replies page helps you manage these conversations and stay engaged.

  • Reply inbox: See all replies to your posted comments in one place, organized by conversation
  • Conversation context: View the original match and your comment alongside the reply for full context
  • Respond to conversations: Continue the dialogue directly from Pulse to nurture leads and build relationships
Posts

Beyond replying to existing content, you can create and manage your own Reddit posts through Pulse.

  • Create posts: Draft Reddit posts targeting specific subreddits where your audience is active
  • Post statuses: Track each post through its lifecycle — Drafted, Scheduled, Published, or Failed
  • Schedule posts: Set posts to publish at optimal times for maximum visibility and engagement
Tips for Engagement
💡
  • Review AI drafts before sending — personalized comments get significantly better engagement than generic ones
  • Respond quickly to high-score leads — fresh conversations are more likely to convert
  • Monitor reply threads for follow-ups — continuing conversations builds trust and increases conversion
  • Provide feedback on matches — marking matches as relevant or not relevant helps Pulse find better leads over time

Reporting & Analytics

Pulse provides comprehensive reporting and analytics to help you track your Reddit engagement, measure performance, and refine your strategy.

Dashboard Analytics

The analytics dashboard gives you a high-level overview of your Reddit engagement and performance over time. Key features include:

  • Total comments posted: Track how many comments you have sent across all projects
  • Lead trends: See how your keyword match volume changes over time with interactive charts
  • Engagement rates by subreddit: Identify which communities generate the most engagement
  • Performance by time period: Understand when your matches are most active
  • Project-specific metrics: Compare performance across multiple projects with consistent color coding
Data Filtering and Export

All analytics can be customized to help you analyze specific time periods and trends:

  • Time range filtering: View data by day, week, or month to spot patterns at different scales
  • Date range selection: Choose custom date ranges to analyze specific campaigns or periods
  • CSV export: Download your data for further analysis in spreadsheet software
  • Project comparison: Compare performance across multiple projects side by side
💡
Use the time-series graphs to identify trends and optimize your keyword strategy based on when you get the most relevant matches.
Reports

Pulse generates automated performance summaries to keep you informed about your Reddit engagement:

  • Monthly reports: Automated performance summaries generated at the end of each month, covering match volume, comment activity, and engagement trends
  • Reports page: Access all your reports from the Reports page in the sidebar navigation
  • Charts and metrics: Each report includes visual breakdowns of your key metrics, making it easy to spot trends and opportunities
  • Unread notifications: New reports are highlighted with an unread indicator so you never miss an update
PDF Export

Reports can be exported as PDF documents for sharing with your team or clients:

  • One-click export: Generate a PDF version of any report directly from the report view
  • Complete snapshot: PDF reports include all charts, metrics, and summaries from the on-screen report
  • Shareable format: Send reports to stakeholders who may not have access to your Pulse account
Key Metrics Explained
💡
  • Matches found — the total number of Reddit posts and comments that matched your keywords
  • Relevancy check results — how many matches passed AI relevancy filtering and were marked as relevant
  • Comments drafted and sent — the number of AI drafts generated and how many were approved and posted
  • Engagement rates — the percentage of your comments that received replies or upvotes from the community

Account & Billing

Manage your Pulse account, subscription, and billing all in one place.

Reddit Account

Connecting Your Reddit Account

Pulse connects to your Reddit account so it can monitor subreddits and post replies on your behalf. Your Reddit credentials are securely stored and only used for authorized actions.

Change Reddit Account

If you want to switch the Reddit account connected to Pulse:

  1. Go to Settings → Profile
  2. Click "Reconnect" next to your Reddit account
💡
We recommend using an anonymous Reddit account for marketing purposes to avoid brand backlash.

Plans & Usage

Usage & Limits
  • You have monthly limits based on your plan
  • Limits reset monthly, based on your signup or billing date
  • You can upgrade at any time from your Subscription Page
Types of Limits

Pulse has two main types of usage limits:

  • Relevancy Checks: The number of posts and comments matching your keywords that are verified for relevance to your project. When you hit this limit, you will still be able to view matches and drafts, but they will not be verified for relevance. Pulse filters out spammy or irrelevant matches, which typically accounts for 99% of your matches.
  • Reply Drafting: The number of AI-generated responses we can create. When you hit this limit, you will still be able to view matches and drafts, but you will not be able to generate new replies.
💡
You can view your current usage and limits on your Usage Page.
What Happens When You Hit Your Limit

When you hit a limit, Pulse will prevent that activity until you upgrade your plan or your limit resets. You'll still be able to:

  • View matches and drafts
  • Receive new matches
  • Edit and manually reply
  • Access your analytics reports
  • Upgrade to resume automatic replies

Settings & Profile

Profile Settings

Manage your personal information and preferences from your Settings page:

  • Update your display name and email address
  • Set your timezone for accurate scheduling and notifications
  • Change your password
Notification Preferences

Control how and when Pulse notifies you about new matches and activity:

  • Email notifications for new high-quality matches
  • Digest frequency settings (instant, daily, or weekly)
  • Per-project notification controls
💡
Fine-tuning your notification preferences helps you stay on top of the most important leads without getting overwhelmed.

Subscription & Billing

Managing Your Subscription

View and manage all aspects of your subscription from your Subscription Page:

  • View your current plan and billing period details
  • Check your billing cycle dates
  • Access your billing history and download invoices
  • Manage payment methods through the Stripe billing portal
  • Reactivate cancelled subscriptions
How Plan Changes Work

You can change your plan at any time from your Change plan page. Here's how different types of changes are handled:

Upgrades

When you upgrade to a higher tier plan, prorated charges apply based on the remaining time in your billing period. Your new plan features activate immediately, giving you instant access to additional limits and capabilities.

Downgrades

Downgrades take effect at the end of your current billing period, allowing you to use your current plan's features until then. An account credit is issued for the difference, which will be applied to future invoices.

Period Changes

Switching between monthly and annual billing periods applies immediately with proration. Annual plans typically offer better value with discounted pricing.

Cancellations

If you cancel your subscription, you retain full access to your paid plan features until your current billing period ends. Your account will then revert to the free plan.

💡
All plan changes are processed immediately and reflected in your account. You'll receive a confirmation email with details of any billing adjustments.
Billing Information

Access your billing information and payment history:

  • Invoices: View and download all past invoices from your Subscription Page. Each invoice includes detailed line items and payment information.
  • Billing Portal: Manage your payment methods, update billing information, and view detailed payment history through the secure Stripe billing portal. Access it by clicking "Manage billing" on your Subscription Page.
  • Payment History: Track all charges, refunds, and credits applied to your account over time.
💡
Need to update your payment method or billing address? Use the "Manage billing" button to access the Stripe billing portal where you can securely update your payment information.
Reactivating a Cancelled Subscription

If you've cancelled your subscription but want to resume it before the end of your billing period:

  • Go to your Subscription Page
  • Click "Reactivate subscription" in the status banner at the top
  • Your subscription will continue without interruption
  • You'll be charged normally at your next billing date
💡
Reactivating your subscription prevents any downgrade to the free plan and ensures uninterrupted access to your paid plan features.

FAQ & Best Practices

Common questions and tips for getting the most out of Pulse.

Best Practices

Reddit Marketing Do's and Don'ts
  • Do provide real value in your comments — share personal experience, advice, or insight
  • Do read the subreddit rules before posting or commenting
  • Do use an anonymous Reddit account to avoid brand backlash or looking spammy
  • Don't post the same comment across multiple subreddits
  • Don't engage in vote manipulation
Optimizing Keyword Setup

Well-crafted keywords are the foundation of finding quality opportunities. Tips:

  • Focus on phrases your target customers might use in questions
  • Use advanced matching to group verbs and nouns (e.g., get/make + money/income)
  • Avoid overly broad terms like "startup" or "growth"
💡
Start with a few focused keyword groups and refine over time based on match performance.
Optimizing Your Project Configuration

A well-configured project helps Pulse find the most relevant opportunities for your business:

  • Write a thorough project description that includes your target audience, core offering, and unique selling points
  • Add semantic queries to capture the intent behind what your audience is asking, not just keywords
  • Regularly review your subreddit list and add new communities where your audience is active
Using Feedback to Improve AI Accuracy

Pulse learns from your feedback to deliver more relevant matches over time:

  • Use the thumbs up/down buttons on matches to train the scoring algorithm
  • Be consistent with your feedback — rate matches regularly for the best results
  • The more feedback you provide, the faster Pulse adapts to your specific needs
💡
Aim to provide feedback on at least 10-20 matches to see noticeable improvements in relevancy scoring.
Managing Multiple Projects

If you're running Pulse for multiple products, clients, or audiences:

  • Create a separate project for each distinct product or client to keep targeting focused
  • Use different Reddit accounts per project when possible to avoid overlapping activity
  • Tailor keywords and semantic queries to each project's unique audience
  • Review each project's analytics independently to optimize performance

Frequently Asked Questions

Yes! Just include everything relevant in the description so the AI can understand your goals.

Related Documentation

Need Help?

We're here to help

Have a question, running into an issue, or just want to share feedback? We'd love to hear from you.

We typically respond within 24 hours on business days.